You need the right digital tools, services tailored to your needs, clear objectives and a reliable digital marketing agency SEO.
Over the years we have listened to many of our clients tell us about their
difficulties before embarking on a Digital Marketing consultancy project with us.
What you need is management consultancy to trace the Digital Transformation road map that best suits your business.
Transform to evolve
A digital transformation is such if it accompanies your company towards a
multi-level change, capable of leading you to quick and tangible results.
We are aware that your business has its specific characteristics. For this reason, as a consulting company, we structure personalized strategies that take advantage of
the right services to achieve concrete and data-driven results.
There are always two basic ingredients: a CRM and an Inbound strategy.
In the first case, we propose HubSpot, a very high-performance CRM that has all the tools and integrations necessary for digital marketing, sales, content management and customer service.
It is one of the best performing CRMs on the market and Guanxi, modestly, is the First Italian Hubspot Diamond Partner.
n the second case, the Inbound Methodology attracts customers by creating valuable content and tailor-made experiences for them. While outbound marketing engages audiences with content they don’t always want, inbound marketing creates
connections customers are looking for and solves problems they already have.
What can Webproseo do for you?
Guanxi will be by your side and will support you by offering you the strategic direction you need, a consultative approach and will recommend the most suitable
digital services for your business.
Let’s discover them together, even if it is not said that you have to use them all!
Inbound Digital Marketing
Inbound Marketing is a set of strategies that aim to attract the consumer’s attention by offering interesting and quality content through blogs, podcasts, videos,
eBooks, newsletters, whitepapers, SEO, social media marketing and other forms of content marketing.
An Inbound Marketing strategy is developed through the construction
of structured contents for the web, which replace – or complement – the classic methods (outbound).
CRM & Inbound Sales
Customer relationship management (CRM) software has become indispensable for
most companies to increase competitiveness, manage the growing amount of contacts and improve performance.
HubSpot is one of the most powerful and popular CRM software on the market that is easy to use. It allows you to manage Marketing, Sales and Service simultaneously and has all the necessary tools and integrations.
The driver of the activities is represented by the Data Quality thanks to which it
is possible to obtain an increasingly accurate profiling of the contacts present in the
CRM in order to apply targeted and different strategies according to the target, but compliant with the GDPR regulations.
CRM is the right tool to manage Inbound Sales processes or the sales methodology
that acts on the contacts that arrive spontaneously from the various communication channels. Through the CRM it is possible to “attract” interested customers and qualify them as leads .
SEO & Digital Analytics
The term SEO (Search Engine Optimization) refers to activities aimed at improving the scanning, indexing and positioning of content on a website, to
improve its positioning in the search engine results page (SERP). . SEO consultancy, in a strategic marketing plan, is essential to increase the volume of organic traffic .
SEO activities are accompanied by data analysis conducted through other digital
tools, such as Google Analytics.
Data analysis is the evaluation of data aggregation to obtain information and insights with reference to a dataset from one or more databases.
Lead Generation & ABM
Lead Generation represents the set of marketing actions relating to a B2C strategy aimed at creating a database of customers potentially interested in the business. Use specific content for the target you want to address in order to be sure of intercepting the right interests.
Account Based Marketing , on the other hand, focuses on B2B customers
and concentrates its resources on an audience made up of truly interested prospects,
therefore more inclined to transform themselves into valid leads for whom
hyper-personalized content is created.
Sales network
The online sales network has the objective of structuring a real network of resellers aimed at the distribution,
promotion and sale of a brand’s products without the need to create a proprietary infrastructure (an e-commerce site).
The strategy envisages the construction of a digital catalog and a network of retailer contacts to which to associate activities aimed at analysing, implementing and
monitoring development and interfacing processes with present and future e-commerce networks.
