A brochure is a form of publication and is often used to introduce a company or group to new potential members. The brochure design typically has information pertaining to the company, as well as photos and a description of what they do and how they can be contacted. Differentiating brochures from other forms of publication, brochures are usually more functional than promotional.
Brochures are typically distributed in large quantities by the organization to their clientele base and/or existing members. Although many organizations will also make them available for public viewing in libraries and other such public areas.
General brochure and traditional brochure
Traditional brochure design is outdated, and it’s time to embrace the digital age. The first step to creating a modern, attractive brochure is deciding what exactly a brochure is supposed to do for your company. This will help you figure out the ideal layout of your pages and will give you an idea of what content is essential to include.
In general, brochures are used to inform people about a business or service. It can be used as a sort of portfolio piece. Which can be handed out at events or conferences or mailed to clients, or it can be used as a sales tool. Which can be left on tables in waiting rooms or given out when people are considering purchasing the product. It doesn’t matter whether you’re designing a sales brochure for prospective customers or an informational copy for existing customers. You still want it to be eye-catching and appealing in order to get their attention and make them want to read what you have to say.
To accomplish this, you need to think about how the text will flow around the pictures and graphics. You need high-quality images that pop off the page and draw attention to themselves, but you also need high-quality text so that once people do start reading they have something worth.
Types of brochure design
Brochure design is a popular choice for businesses and organizations that are trying to attract new customers or easily convey important information about their services. There are many kinds of brochures, but the most commonly used ones are:
-Physical brochures, which are in paper form
-Digital brochures, which can be accessed online
-Mobile brochures, which can be viewed on mobile devices
Formats of brochure design
One of the most popular brochure layouts is the tri-fold. This layout is used for many different purposes, but it is especially great to use when you want to highlight several key points or products.
The open of the brochure allows the reader to see the brand name and logo. It also helps set up the rest of the brochure by emphasizing that this product is professional, important and trustworthy. The logo at the top right corner is typically of a large font size and weight as well as in a unique color that representative of your brand, such as blue for FedEx.
The middle fold contains your most important content area. It typically includes pictures, product information and contact information. The pictures you choose should be clear and crisp and should add value to the text below them. The text should be written in a way that clearly explains your product or service without being too lengthy or complicated. This section can be formatted with columns, images, or both for better organization.
An additional feature that can be added on this page are testimonials from customers praising your company’s quality and customer service. Testimonials are a great way to show potential clients how great your company really is!
The final fold typically contains additional information such as frequently asked questions, product .
There are some general principles that apply to all brochures regardless of their purpose or use. These include:
-Use generous margins on all sides of graphics and text, especially when creating a tri-fold brochure. This allows for easy folding and offers space for readers to write notes regarding what they have read.
-Avoid overly complex layouts with multiple columns, page numbers, etc. Keep text in left-justified columns that are unbroken across pages.
-Keep different sections of a brochure separate in order to minimize confusion. Use borders between sections or other devices such as a change in color or typeface to make clear divisions between sections.
Standard brochure sizes
The standard American brochure sizes are 8.5in by 11in and 7.75in by 10.25in, and there are a number of reasons for these dimensions. The most obvious is that they’re the most common sizes for printers. But it’s worth noting that this convention goes back to the days of letterpress printing, which required type to be set in metal and distributed on large plates made from cast iron. Back then, printers could get the same size plate made in any dimension efficiently by using a master plate with a grid of uniform holes that could be punched out on either side to create a plate in any size.
An 8.5in by 11in plate was also easy to handle when it needed to be manually inserted into a printing press for each impression. A smaller size would have been too small for an operator to handle easily and might have caused jams. While a larger size would have required more plates than one person could easily handle at once. Which would have been a problem for high-volume printing operations such as newspapers or commercial printers.
Gateway to best brochure design
Designing brochures can be intimidating, but it doesn’t have to be. Brochures are an excellent way to get your message across to customers and can be a great marketing tool. Whether you’re printing and distributing them yourself or sending them out as part of a mailing, making sure you have the right design can make all the difference. There are several things to consider when designing a brochure:
-What is the purpose of the brochure? Is it to introduce your business? To provide information about your services? To announce an event? The purpose of your brochure will determine what content you include and how you organize it within the brochure.
-What is the tone of your business? Is it formal or informal? Casual or professional? What colors do you use in your logo, website, business cards, etc.? Once you’ve established what colors work for your business and brand. Try to keep them consistent throughout all of your marketing materials.
-Consider how much space you have for each section of the brochure. It’s important to know how much room you have for images and text so that the layout doesn’t looking cramped. If possible, it’s good to leave space around each section so that there’s plenty of white space.